THE INFLUENCE OF COMPANY IMAGE, PREMIUM PRICES AND PRODUCTS ON PEOPLE'S INTEREST IN CHOOSING SHARIA LIFE INSURANCE IN PALEMBANG CITY
Article Sidebar
Main Article Content
Abstract
Company image, premium prices and products are important factors and are the goals of every company, including those in the insurance sector. Apart from being an important factor as the front guard for the continuity of the company's operation, the existence of this factor can support the increase in public interest in insurance, especially sharia life insurance in the city of Palembang. The research conducted aims to determine the influence of company image, premium prices and products on people's interest in choosing sharia life insurance in the city of Palembang, focusing on sharia life insurance customers in the city of Palembang who are or have been sharia life insurance customers in the city of Palembang as the population. . The method used in collecting data is through a questionnaire using a Likert scale. Through the characteristics of sharia insurance users with a period of less than 1 year to more than 5 years and customers who are no longer customers. The sample consisted of 120 respondents using purposive sampling technique. Path Coefficient shows that Company and Product Image have a positive and significant influence on people's interest. Meanwhile, the premium price has no positive and significant effect on people's interest in choosing sharia insurance in the city of Palembang.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
al-Dasûkî, Muhammad Sayyid, al-Ta'mîn wa Mauqif al-Syarî'ah al- Islâmiyyah Minhu, (Kairo: Direktorat Tinggi Urusan Agama Mesir, 1967)
Ali, AM. Hasan. Asuransi Dalam Perspektif Hukum Islam,(Jakarta: Kencana, 2004)
Anggraeni Rika, Agen asuransi sesatkan konsumen, denda rp 5 miliar.jakarta 2022
Dewi, Gemala, Aspek-Aspek Hukum dalam Perbankan dan Perasuransian Syariah di Indonesia,(Jakarta: Pernada Media, 2015)
Fatmawati, Yeni,”Analisis potensi kebangkrutan dengan model altman z-scor dalam perusahaan asuransi jiwa di Indonesia,2018”
Idris, Handi Risza, Spin off dan Momentum Kebangkitan Asuransi Syariah Di Indonesia,2022
Kurniayawati, Erita,”Pengaruh citra perusahaan dan tarif premi terhadap minat beli yang berdampak pada keputusan pelanggan di PT.Asuransi Ciaga di Jakarta”,Jurnal pemasaran, Sumber Daya Manusia dan Ke,uangan,Vol.5:1,(2017)
Maksum, Muhammad.”Pertumbuhan Asuransi syariah di dunia dan di Indonesia”
Sudarsono, Heri, Bank dan Lembaga Keuangan Syari‟ah; deskripsi dan ilustrasi, yogyakarta: ekonisia,2003
Syahatah, Husain, Asuransi Dalam Perspektif Syariah, (Jakarta: Sinar Grafika Offset, 2006)
Ojk. (2016). Survei Nasional Literasi dan Inklusi Keuangan
Ramadhani, H. (2015). Prospek dan Tantangan Perkembangan Asuransi Syariah di Indonesia. Al-Tijary IAIN. DOI: https://doi.org/10.21093/at.v1i1.422
Ramadhani, Heri, “Prospek Dan Tantangan Asuransi Syariah Di Indonesia”,2018,
Tribunnews.com, Agustinus rangga respati, OJK, Kasus gagal bayar polis rp 6,4 triliun kresnalife
Zulkifli, Rizki,”Pengaruh premi asuransi, citra perusahaan,lokasi,kualitas pelayanan,dan layanan promosi terhadap minat nasabah memilih asuransi syariah”, 2021.
https://amp.kompas/nasional/read/2002/08/18/18172791/waprws-ingin- asuransi-syariah-bisa- bersaing-di-tingkat-regional