Strategi Kewirausahaan dan Faktor Penentu Pertumbuhan Usaha Busana Muslim: Studi pada Desa Sungai Pinang, Kecamatan Rambutan, Kabupaten Banyuasin
Article Sidebar
Main Article Content
Abstract
The background of this research is that business development is a very important thing that must be done by entrepreneurs, because an entrepreneur is said to be successful if he is able to develop the business he manages. By knowing the factors that influence business development, the business can be developed in a better direction. This research aims to find out what factors encourage and inhibit the development of Muslim fashion businesses in Sungai Pinang Village, Rambutan District, Banyuasin Regency, to find out what entrepreneurs' strategies are in dealing with business obstacles. This research aims to find out how entrepreneurial strategies are in dealing with factors that influence the development of Muslim fashion businesses. This research uses qualitative methods. Data collection was carried out using interviews and documentation methods. The data that has been collected is then analyzed using a descriptive approach, namely the approach used to analyze data by describing the data that has been collected as it is. The results of the research show that Entrepreneurial Strategies in Facing Barriers to Muslim Fashion Business in Sungai Pinang Village. Every business experiences obstacles, but there are always solutions to minimize them. Entrepreneurs need to have strategies to minimize failure and understand the factors that support business success. The strategies of entrepreneurs in Sungai Pinang Village to develop a Muslim fashion business include: Managing Financial Resources by developing a financial information system for making business decisions. Entrepreneurs need to understand the health of their business to be able to control it. Managing employees effectively is very important because business owners cannot work alone.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Adam, Muhammad. (2022). Pengaruh promosi, kepercayaan dan harga terhadap keputusan nasabah menggunakan produk tabungan haji di PT. Bank Muamalat. Journal of Comprehensive Islamic Studies, 1(1).
Agustina, M. S., Fiandi, M., & Ramayanti, T. P. (2023). Pengaruh brand trust dan marketing public relation terhadap keputusan nasabah menggunakan produk tabungan Batara Haji dan Umrah BTN iB. Jurnal Manajemen, Akuntansi, Ekonomi, 2(1), 24–31. https://doi.org/10.59066/jmae.v2i1.250
Alawiyah, T., & Mochlasin, M. (2021). Peran kepercayaan dalam memoderasi pengaruh sales promotion, advertising dan religiusitas terhadap keputusan menabung. Jurnal Hukum dan Pembangunan Ekonomi, 9(2), 257. https://doi.org/10.20961/hpe.v9i2.54638
Arikunto, S. (2020). Prosedur penelitian: Suatu pendekatan praktik (hlm. 131). Jakarta: PT Rineka Cipta.
Bank Sumsel Babel Syariah. (n.d.). Sejarah Bank Sumsel Babel Syariah.
Bank Sumsel Babel kenalkan tabungan haji usia dini ke siswa madrasah. (2022, September 19). Inmassumsel.
Choiruman, D., & Widaningsih, S. (2023). Pengaruh brand awareness dan brand image terhadap keputusan pembelian produk Indihome (Studi kasus PT Telekomunikasi Indonesia Tbk Graha Merah Putih Bandung Tahun 2022). e-Proceeding of Applied Science, 9(1), 609.
Chrismardani, Y. (2016). Theory of planned behavior sebagai prediktor intensi berwirausaha. Kompetensi, 10(1), 90–103. http://www.dbpia.co.kr/Article/3031618
Fadia, T. P. (n.d.). Kenali apa itu kuesioner terbuka dan kuesioner tertutup. ebizmark Blog.
Hidayatullah, S. (2015). Cara mudah menguasai statistik deskriptif (hlm. 10). Jakarta Selatan: Salemba Teknika.
Imaroh, T. S. (2024). Penerapan supply chain produk usaha mikro kecil dan menengah menuju keberlanjutan bisnis. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(5), 8368–8373. https://doi.org/10.31004/cdj.v5i5.34208
Jauhariyah, N. A., Munawar, A., & Mahmudah, M. (2020). Strategi pemasaran syariah dan waiting list terhadap keputusan nasabah menggunakan produk tabungan haji pada PT BRISyariah KCP Genteng Kabupaten Banyuwangi. Journal of Sharia Economics, 2(1), 74–92. https://doi.org/10.35896/jse.v2i1.61
Khadijah, K., & Purba, N. M. B. (2021). Analisis pengelolaan keuangan pada UMKM di Kota Batam. Owner: Riset dan Jurnal Akuntansi, 5(1), 51–59. https://doi.org/10.33395/owner.v5i1.337
Kurniawan, K. J., Wahyudi, R., & Hellyani, C. A. (2023). Pengaruh brand awareness dan brand image terhadap keputusan pembelian produk Mixue di Kota Malang. Jurnal Riset Manajemen dan Ekonomi (JRIME), 1(3), 231–242. https://doi.org/10.54066/jrime-itb.v1i3.434
Malik, Z. A., Srisusilawati, P., Silviany, I. Y., Fajaria, R. M., & Tsania, S. C. (2022). Digital marketing in developing brand awareness of MSMEs. Indonesian Journal of Business and Entrepreneurship, 8(2), 282–288. http://dx.doi.org/10.17358/IJBE.8.2.282
Mulyono. (2019). Analisis uji asumsi klasik. Jakarta.
Ningsih, E. S., Fatimah, F. S., Sarwadhamana, R. J., & Sulistyaningsih, E. (2021). Uji validitas dan reliabilitas instrumen kuesioner manajemen talenta. Indonesia Journal of Hospital Administration, 4(2), 52–55.
Oktaviani, R. P., Indriastuti, H., & Zainurossalamia, S. ZA. (2022). Pengaruh promosi, kepercayaan, kesadaran merek terhadap keputusan nasabah menggunakan tabungan haji (MABRUR): Studi pada Bank BRI Syariah Cabang Samarinda Seberang. JESM: Jurnal Ekonomi Syariah Mulawarman, 1(1), 105–114.
Pujawan, I. N., & Mahendrawathi. (2017). Supply chain management (Ed. 3). ANDI.
Ramadayanti, F. (2019). Peran brand awareness terhadap keputusan pembelian produk. Jurnal Studi Manajemen dan Bisnis, 6(2), 111–116. https://doi.org/10.21107/jsmb.v6i2.6690
Rizkyana, E., Syafa’ah, P., & Husnurrosyidah, H. (2022). Industri halal fashion di Kota Pati: Peluang dan tantangan. AMAL: Jurnal Ekonomi Syariah, 4(2), 76–87. https://doi.org/10.33477/eksy.v4i02.4043
Srisusilawati, P., Ananda, R., & Fauziah, A. (2024). Tren fashion muslim dan pengaruh media sosial terhadap perilaku konsumtif pada generasi Z. Innovative: Journal of Social Science Research, 4(1), 953–961. https://doi.org/10.31004/innovative.v4i1.8397
Sugiyono. (2018). Statistika untuk penelitian (hlm. 61). Bandung: CV Alfabeta.
Suarniki, N. N., Budiati, P. L., & Afriana, R. A. (2022). Pengaruh brand awareness dan perceived quality terhadap keputusan pembelian konsumen (Studi pada pengguna smartphone iPhone di PT Teletama Artha Mandiri). Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis, 15(2), 278–287.
Sunyoto, D. (2018). Metodologi penelitian untuk ekonomi: Alat statistik & analisis output komputer (hlm. 141). Yogyakarta: CAPS.
Supranto. (2019). Statistik: Teori dan aplikasi (Cet. ke-6, hlm. 10). Jakarta: Erlangga.
Surtinah, S. (2025). Pengelolaan karyawan dan manajemen strategis sebagai kunci pengembangan UMKM: Studi kasus UMKM UD. Monik Banjarmasin. Research Community Development Journal, 5(4), 4206–4212. https://doi.org/10.31004/rcdj.v5i4.33347
Tan, H., & Putra, E. (2025). Optimalisasi digital marketing dan strategi pemasaran untuk pengembangan UMKM pada mahasiswa. Jurnal Pengabdian kepada Masyarakat Nusantara, 6(1), 577–583. https://doi.org/10.55338/jpkmn.v6i1.5113
Utama, A. P., & Murti, T. R. (2021). Kepuasan nasabah sebagai mediator pengaruh kepercayaan terhadap loyalitas nasabah. Jurnal IKRA-ITH Ekonomika, 4(2), 79–86