The Impacts of The Popularity of Imported Thrift Goods to the Local Fashion Industry in Yogyakarta
Article Sidebar
Main Article Content
Abstract
This study aims to explore to what extent imported thrift goods affect local businesses and examine consumer preferences and market dynamics. Using a qualitative approach with a case study design, data were gathered through semi-structured interviews with a local clothing store owner and three thrift consumers. The findings reveal that its consumers highly value thrift goods for their affordability, quality, and unique appeal. Surprisingly, their popularity has not significantly affected the local store owner's business. Instead, the COVID-19 pandemic posed a more significant challenge, disrupting supply chains, reducing purchasing power, and limiting business operations for the local store. However, the thrift trend encourages local businesses to innovate through sustainable practices and culturally distinctive designs. The study concludes that the thrift market exerts limited direct pressure on local businesses; external factors like the pandemic had more profound impacts. Strategic innovation and government support are necessary to strengthen the resilience of the local fashion industry in an evolving market landscape.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Aryaputra, M. R., et al. (2023). The phenomenon of thrifting as an alternative solution related to reducing environmental impact on fast fashion. Formosa Journal of Multidisciplinary Research, 2(8), 1511–1526. https://doi.org/10.55927/fjmr.v2i8.5696
Badan Pusat Statistik. (2023). Foreign trade statistics import of Indonesia 2022 volume I. https://www.bps.go.id/en/publication/2023/06/14/c59944681f88800a968f96b0/foreign-trade-statistics-import-of-indonesia-2022-volume-i.html
Bick, R., Halsey, E., & Ekenga, C. C. (2018). The global environmental injustice of fast fashion. Environmental Health, 17(1), 92. https://doi.org/10.1186/s12940-018-0433-7
Chen, Q., & Huang, R. (2018). Local food in China: A viable destination attraction. British Food Journal, 120(1), 146–157. https://doi.org/10.1108/BFJ-03-2017-0135
Evans, F., Grimmer, L., & Grimmer, M. (2022). Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type. Journal of Retailing and Consumer Services, 67, 102991. https://doi.org/10.1016/j.jretconser.2022.102991
Fadila, N. N., Alifah, R., & Faristiana, A. R. (2023). Fenomena thrifting yang populer di kalangan mahasiswa. Lencana: Jurnal Inovasi Ilmu Pendidikan, 3(1), 279. https://doi.org/10.55606/lencana.v1i3.1836
Haryanti, I., & Falah, A. M. (2023). Fenomena thrifting sebagai fashion lifestyle: Studi kasus pada mahasiswa Universitas Muhammadiyah Bandung. ATRAT: Jurnal Seni Rupa, 11(2), 205–221. https://doi.org/10.26742/atrat.v11i2.3188
Hur, Y. J., Etcoff, N. L., & Silva, E. S. (2023). Can fashion aesthetics be studied empirically? The preference structure of everyday clothing choices. Empirical Studies of the Arts, 41(2), 525–545. https://doi.org/10.1177/02762374221143727
Kim, B., & Kim, D. (2020). Attracted to or locked in? Explaining consumer loyalty toward Airbnb. Sustainability, 12(7), 2814. https://doi.org/10.3390/su12072814
Nuh, A., Munir, M. M., & Muhibban, M. (2023). Fashion engagement and pro-environmental attitudes: Drivers of sustainable fashion consumption in Indonesia. Journal of Enterprise and Development, 5(3), 460–478. https://doi.org/10.20414/jed.v5i3.7292
Papadopoulou, M., Papasolomou, I., & Thrassou, A. (2022). Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: A dual business and consumer perspective. Competitiveness Review: An International Business Journal, 32(3), 350–375. https://doi.org/10.1108/CR-04-2021-0061
Pratama, I. S., Adi, K. R., & Ratnawati, N. (2024). Thrift traders' survival strategy after the issuance of the used clothes import policy at the Comboran market, Indonesia. Humanities Horizon, 1(3), 153–161. https://doi.org/10.63373/3047-8014/17
Price, H. E., & Smith, C. (2021). Procedures for reliable cultural model analysis using semi-structured interviews. Field Methods, 33(2), 185–201. https://doi.org/10.1177/1525822X20982725
Rahmawati, A., Tutiasri, R. P., & Febriyanti, S. N. (2022). Thrift shopping and Indonesian urban youth fashion consumption. JOMEC Journal, (17), 119–135. https://doi.org/10.18573/jomec.224
Reike, D., Hekkert, M. P., & Negro, S. O. (2023). Understanding circular economy transitions: The case of circular textiles. Business Strategy and the Environment, 32(3), 1032–1058. https://doi.org/10.1002/bse.3114
Savryaninda, R. H., & Adiprabowo, V. D. (2024). Thrifting consumer communication experience in Yogyakarta. Jurnal Indonesia Sosial Sains, 5(6), 1307–1317. https://doi.org/10.59141/jiss.v5i06.1138
Sham, R., Laidey, N. M., Soetjipto, M. C. E., & Kamal, M. A. (2024). Influence of thrifting products purchasing behavior: Cases of young adults in Indonesia. Environment-Behaviour Proceedings Journal, 9(27), 369–376. https://doi.org/10.21834/e-bpj.v9i27.5713
Tambunan, D. M. B., Manurung, D., & Handayani, S. (2025). Analisis ekonomi-hukum terhadap larangan impor barang bekas (thrifting) dan dampaknya terhadap UMKM. Equivalent: Journal of Economic, Accounting and Management, 3(2), 573–579. https://doi.org/10.61994/equivalent.v3i2.967
Wiranatakusuma, D. B., Kusumo, M. P., Susila, M. E., Maunah, N., & Kurniawan, M. R. (2024, June). Analysis of the relationship between the economy and health towards death numbers during COVID-19 pandemic. In AIP Conference Proceedings (Vol. 3155, No. 1, p. 070005). AIP Publishing LLC. https://doi.org/10.1063/5.0218085
Yadav, N., & Sijoria, C. (2024). Consumer shift from fast fashion to thrift fashion: An application of goal framing theory. Business Perspectives and Research. Advance online publication. https://doi.org/10.1177/22785337241255832
Yanfika, H., Effendi, I., Sumaryo, & Ansari, A. (2024). The role of agricultural extension services on supporting circular bioeconomy in Indonesia. Frontiers in Sustainable Food Systems, 8, 1428069. https://doi.org/10.3389/fsufs.2024.1428069
Yrjölä, M., Hokkanen, H., & Saarijärvi, H. (2021). A typology of second-hand business models. Journal of Marketing Management, 37(7–8), 761–791. https://doi.org/10.1080/0267257X.2021.1880465
Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021). Impact of pricing and product information on consumer buying behavior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 720151. https://doi.org/10.3389/fpsyg.2021.720151