DOI: https://doi.org/10.59066/jbis.v1i1

Published: 2025-04-30

Articles

THE INFLUENCE OF IMPLICIT KNOWLEDGE, LEADERSHIP STYLE, AND INHERITED FAMILY VALUES ON THE SUCCESSORS' DESIRE TO CONTINUE THE FAMILY BUSINESS

Nawal Izzah

1-11

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DOI: https://doi.org/10.59066/jbis.v1i1.1161

THE ROLE OF POST-PURCHASE CUSTOMER EXPERIENCE AND CORPORATE IMAGE ON REPURCHASE INTENTION IN IKANKU BOWL

Divanda Assalia Fadhila Senda

12-20

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DOI: https://doi.org/10.59066/jbis.v1i1.1162

THE EFFECT OF PERCEIVED INTERACTIVITY, INFORMATION USEFULNESS, AND ENJOYMENT ON IMPULSIVE BUYING THROUGH HEDONIC BROWSING

Ukie Putri Candra

21-30

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DOI: https://doi.org/10.59066/jbis.v1i1.1163

THE RELATIONSHIP BETWEEN SENSORY MARKETING AND PRODUCT PACKAGING ON PURCHASE DECISION (STUDY ON CAK NDOK PRODUCTS)

Oey Leoni Angela

31-38

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DOI: https://doi.org/10.59066/jbis.v1i1.1164

THE INFLUENCE OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT PESSO COFFEE AND EATERY

Marcello Dwika Nicolas Priadi

39-44

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DOI: https://doi.org/10.59066/jbis.v1i1.1165

THE EFFECT OF IMPLEMENTATION SUPPLY CHAIN MANAGEMENT CAPABILITIES AND TOTAL QUALITY MANAGEMENT ON FIRM PERFORMANCE

Kezia Aroem , Faya Valentia Ivany , Fuad Ahmadi

45-51

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DOI: https://doi.org/10.59066/jbis.v1i1.1181

UNRAVELING THE LINK BETWEEN RISK AVERSION AND BRAND LOYALTY IN MEN’S COSMETICS: THE MEDIATING ROLE OF BRAND TRUST AND BRAND AFFECT

Diah Dharmayanti

52-61

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DOI: https://doi.org/10.59066/jbis.v1i1.1184