Journal of Business Innovation & Strategy

THE INFLUENCE OF IMPLICIT KNOWLEDGE, LEADERSHIP STYLE, AND INHERITED FAMILY VALUES ON THE SUCCESSORS' DESIRE TO CONTINUE THE FAMILY BUSINESS

2025-03-26T05:54:41+00:00

Background: Family business sustainability depends on the next generation's willingness to continue the business, which is influenced by factors such as tacit knowledge, leadership style, and family values. Understanding these factors is crucial for ensuring a successful transition and long-term business continuity.

Purpose: This study aims to analyze the influence of tacit knowledge, leadership style, and family values on the next generation's willingness to continue the family business.

Design/methodology/approach: A quantitative approach was used, with data collected from 109 respondents through a Likert-scale questionnaire. Data analysis was conducted using multiple linear regression.

Findings/Result: The findings show that tacit knowledge, leadership style, and family values significantly impact the next generation's willingness to continue the family business. Among these, family values are the most dominant factor. The R² value of 59,1% indicates that these independent variables adequately explain the variability in the next generation’s willingness.

Conclusion: Family values and leadership style play a crucial role in ensuring the sustainability of family businesses, emphasizing the need for strong intergenerational knowledge transfer and leadership development.

Originality/value (State of the art): This study provides empirical evidence on the role of family values, leadership style, and tacit knowledge in shaping the next generation’s decision to continue family businesses, contributing to family business succession research.

THE ROLE OF POST-PURCHASE CUSTOMER EXPERIENCE AND CORPORATE IMAGE ON REPURCHASE INTENTION IN IKANKU BOWL

2025-03-26T06:08:12+00:00

Background: The culinary business is a promising business and will never die, because food is a basic human need where humans need food every day to survive

Purpose: The aim of this research is to analyze the influence of delivery, benefits, product in hand, customer support, on repurchase intention through customer satisfaction and corporate image.

Design/methodology/approach: This research was conducted quantitatively. The population of this research is Ikanku Bowl customers. The sample of respondents obtained in this research was 87 respondents. Research data was analyzed using the Partial Least Square Method

Findings/Result: The findings confirm that according to direct tests, benefit, product in hand, customer support have an effect on customer satisfaction, while delivery has no effect on customer satisfaction

Conclusion: To increase consumer satisfaction and repurchase interest, Ikanku Bowl can take concrete steps by implementing an integrated customer feedback program

Originality/value (State of the art): This paper examines the influence of delivery, benefits, product in hand, and customer support on repurchase intention, offering a unique perspective within the culinary business context

THE EFFECT OF PERCEIVED INTERACTIVITY, INFORMATION USEFULNESS, AND ENJOYMENT ON IMPULSIVE BUYING THROUGH HEDONIC BROWSING

2025-03-26T06:09:52+00:00

Background: The rapid growth of e-commerce and 5G technology has led to the rise of live-stream shopping, where consumers purchase products through interactive digital platforms. In Indonesia, Shopee Live has gained popularity by offering real-time engagement, exclusive promotions, and direct interaction between sellers and buyers.

Purpose: This study analyzes the influence of e-commerce live streaming on consumer purchasing behavior, focusing on perceived interactivity, perceived information usefulness, perceived enjoyment, hedonic browsing, and impulsive buying.

Design/methodology/approach: Data was collected from 150 Shopee Live users in Surabaya through an online questionnaire using purposive sampling. The study employed Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) and was processed using SmartPLS 4.0.

Findings/Result: The findings reveal that interactivity enhances hedonic browsing, leading to impulsive buying. However, information usefulness does not significantly affect impulsive buying, either directly or through hedonic browsing. While enjoyment strengthens hedonic browsing, it does not directly trigger impulsive purchases. Instead, hedonic browsing itself drives impulsive buying. These results suggest that interaction in live-stream e-commerce plays a larger role in impulsive buying than enjoyment or information usefulness.

Conclusion: Businesses can enhance consumer engagement by optimizing interactive features in live-stream shopping. Strengthening hedonic browsing experiences may increase impulsive buying, while information usefulness alone may not significantly impact purchase behavior.

Originality/value (State of the art): This study expands the Technology Acceptance Model (TAM) by integrating perceived interactivity, information usefulness, and enjoyment, emphasizing the hedonic aspect of browsing as a key driver of impulsive buying.

THE RELATIONSHIP BETWEEN SENSORY MARKETING AND PRODUCT PACKAGING ON PURCHASE DECISION (STUDY ON CAK NDOK PRODUCTS)

2025-03-26T06:11:49+00:00

Background: This study examines how sensory marketing and product packaging influence consumer purchase decisions, providing insights for SMEs like Cak Ndok to enhance competitiveness and sales through effective marketing strategies.

Purpose: This study aims to analyze the influence of sensory marketing and product packaging on purchase decisions. A quantitative approach was employed using a survey method targeting consumers of Cak Ndok products. Data analysis was conducted using the Partial Least Squares (PLS) method.

Design/methodology/approach: This study uses primary data from a Google Form questionnaire distributed to Cak Ndok consumers in 2024, consisting of 12 attribute statements. The data was analyzed using the "10 times rule" method, with 120 respondents based on 12 indicators.

Findings/Result: The results indicate that sensory marketing and product packaging significantly influence purchase decisions. These findings highlight the importance of sensory marketing strategies and packaging design in shaping consumer buying behavior. Additionally, the study provides valuable insights into how sensory elements and packaging can create emotional and practical appeal, enhance customer loyalty, and increase product value in a competitive market.

Conclusion: These findings are particularly relevant for small and medium-sized enterprises (SMEs), offering guidance on how to optimize their marketing strategies by focusing on consumer experience-driven approaches.

Originality/value (State of the art): This study provides empirical evidence that sensory marketing and product packaging significantly influence consumer perception and purchase decisions, reinforcing their role as key strategies for brand differentiation and emotional engagement in competitive markets.

THE INFLUENCE OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT PESSO COFFEE AND EATERY

2025-03-26T06:13:31+00:00

Background: The coffee shop industry is becoming increasingly competitive, making it essential for businesses to implement Customer Relationship Marketing (CRM) strategies to enhance customer satisfaction and loyalty.

Purpose: This study aims to examine the impact of CRM on customer satisfaction and repurchase intention at Pesso Coffee and Eatery, a local coffee shop in Bali.

Design/methodology/approach: Data was collected from 128 respondents who had made at least two transactions in the past year. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM).

Findings/Result: The results indicate that CRM has a significant influence on customer satisfaction and repurchase intention. Additionally, customer satisfaction acts as a mediator in the relationship between CRM and repurchase intention.

Conclusion: CRM strategies play a crucial role in enhancing customer satisfaction and loyalty, especially in the highly competitive coffee shop industry.

Originality/value (State of the art): This study provides new insights into the effectiveness of CRM in increasing customer satisfaction and repurchase intention in the local coffee shop sector, an area that has been underexplored in previous research.

THE EFFECT OF IMPLEMENTATION SUPPLY CHAIN MANAGEMENT CAPABILITIES AND TOTAL QUALITY MANAGEMENT ON FIRM PERFORMANCE

2025-03-29T12:32:40+00:00

Background: For any company that faces free competition, a promotion of quality performance will certainly have to take over demand for consumers and win them over again. Through implementation of the total quality management, it can be done by maximizing the criteria. That results through performance and execution of involvement from any part of the corporate organization.

Purpose: Moreover, involvement from supply chain management capabilities can increase efficiency and effectiveness in companies. This could have an effect on the growing cooperation between fast and proper organizations and decision making, through a management fungus that can be applied to companies and a direct influence on the continuity of the criteria enhancement embodied in firm performance.

Design/methodology/approach: The empirical data was obtained from the distribution of the Questionnaire, 105 respondents, as employees of the company on the move of the distribution industry across the country. The study uses confirmatory factor analysis to do the construct and design test, the connectedness and interconnectedness between variables throughout the least square.

Findings/Result: The study is conducted according to perspective impacts produced at a company's top management level on the quality aspect that is expected to have impact on later research in coordinating management.

Conclusion: This study highlights the significant role of Total Quality Management (TQM) in enhancing firm performance within the distribution industry. While Supply Chain Management (SCM) capabilities positively influence TQM, their direct impact on firm performance is not significant. The findings underscore that firms aiming for long-term sustainability and competitive advantage should focus on integrating TQM practices to improve operational efficiency and product/service quality. Additionally, leveraging the Resource-Based View (RBV) strategy can help companies achieve strategic efficiency and maintain competitiveness in dynamic market environments.

Originality/value (State of the art): This study contributes to the literature by examining the interconnectedness of SCM capabilities, TQM, and firm performance in the distribution industry, particularly in the context of post-pandemic challenges. Its originality lies in combining empirical data with advanced statistical methods, structural equation modeling (SEM), to validate these relationships. The study offers practical insights for top management to prioritize quality management strategies and resource optimization to enhance organizational performance and sustain competitive advantages.

UNRAVELING THE LINK BETWEEN RISK AVERSION AND BRAND LOYALTY IN MEN’S COSMETICS: THE MEDIATING ROLE OF BRAND TRUST AND BRAND AFFECT

2025-03-30T02:26:01+00:00

Background: Currently, cosmetic products are no longer exclusively for women but also for men. Thus creating opportunities and an environment conducive to the emergence of new companies. With the increasing number of companies in the men's cosmetics industry today, building brand loyalty is one of the biggest challenges that companies will face.

Purpose: This research aims to explore the relationship between Risk Aversion and Brand Loyalty, and to test whether Brand Trust and Brand Affect mediate this relationship.

Design/methodology/approach: This is a quantitative study with one independent variable (Risk Aversion), one dependent variable (Brand Loyalty), and two mediating variables (Brand Trust and Brand Affect)—130 male respondents from the University of Bandung. The analysis method uses variance-based structural equation modeling.

Findings/Result: The research results indicate that risk aversion is statistically significant in influencing brand trust, effect, and loyalty. Brand trust and brand effect are also statistically significant in influencing brand loyalty.

Conclusion: This study confirms that risk aversion significantly influences brand trust, brand effect, and brand loyalty among male consumers in the cosmetics industry. Furthermore, brand trust and brand affect are also significant predictors of brand loyalty. These findings underscore the importance of addressing consumer risk perceptions and fostering trust and positive emotional connections to cultivate brand loyalty in this market segment.

Originality/value (State of the art): This research contributes as a means of scientific and theoretical information for subsequent studies related to Risk Aversion, Brand Trust, Brand Affect, and Brand Loyalty.