DHARMAYANTI, D. . UNRAVELING THE LINK BETWEEN RISK AVERSION AND BRAND LOYALTY IN MEN’S COSMETICS: THE MEDIATING ROLE OF BRAND TRUST AND BRAND AFFECT . Journal of Business Innovation & Strategy , [S. l.], v. 1, n. 1, p. 52–61, 2025. DOI: 10.59066/jbis.v1i1.1184. Disponível em: https://jurnal.erapublikasi.id/index.php/JBIS/article/view/1184. Acesso em: 5 dec. 2025.