CANDRA , U. P. . THE EFFECT OF PERCEIVED INTERACTIVITY, INFORMATION USEFULNESS, AND ENJOYMENT ON IMPULSIVE BUYING THROUGH HEDONIC BROWSING. Journal of Business Innovation & Strategy , [S. l.], v. 1, n. 1, p. 21–30, 2025. DOI: 10.59066/jbis.v1i1.1163. Disponível em: https://jurnal.erapublikasi.id/index.php/JBIS/article/view/1163. Acesso em: 5 dec. 2025.