[1]
Candra , U.P. 2025. THE EFFECT OF PERCEIVED INTERACTIVITY, INFORMATION USEFULNESS, AND ENJOYMENT ON IMPULSIVE BUYING THROUGH HEDONIC BROWSING. Journal of Business Innovation & Strategy . 1, 1 (Mar. 2025), 21–30. DOI:https://doi.org/10.59066/jbis.v1i1.1163.