HAVID HAN; , M. R.; SARA. The Effect of Brand Authenticity on Consumer Loyalty Through Brand Trust and Perceived Value for Apple Products Among Generation Z. Indonesian Journal of Multidisciplinary Sciences (IJoMS), [S. l.], v. 5, n. 1, p. 1037–1051, 2026. DOI: 10.59066/ijoms.v5i1.2551. Disponível em: https://jurnal.erapublikasi.id/index.php/IJOMS/article/view/2551. Acesso em: 23 jun. 2026.