Havid Han, , M.R. and Sara 2026. The Effect of Brand Authenticity on Consumer Loyalty Through Brand Trust and Perceived Value for Apple Products Among Generation Z. Indonesian Journal of Multidisciplinary Sciences (IJoMS). 5, 1 (Jun. 2026), 1037–1051. DOI:https://doi.org/10.59066/ijoms.v5i1.2551.